Posts

Is Local Marketing Dying?

It seems as though a bunch of headlines in the online marketing arena say that local marketing is the ‘next big thing’

But is it? Really?

Local marketing may be a required bit of business… but the end result is that the hype behind local marketing and the reality of local marketing are two different things.

The simple fact is that there have been some pretty massive efforts to lay claim to the local marketing category for decades.

Originally ‘local marketing’ was primarily owned by the yellow pages and traditional directory advertising. Newspaper, radio, and television also had a sizable chunk of local market share. Read more

Avoiding the Startup Deadpool

One of the biggest recommendations I can give to any entrepreneur is very simple: learn from other peoples mistakes.

In the world of forward thinking minds, one of the best places to learn is the Startup Deadpool (the place where some once great ideas now lay dead and are barely remembered.) Read more

Start-up tips, venture funding 101

I don’t talk too much about the business of making businesses: but having been through the hurdles a few times and having sat on almost every side of the table, I wanted to share some of my lessons learned.

First off… money is nice, but it isn’t the end goal of venture capital or growing a gigantic business. The experience and talent VC’s can bring to a start-up can be immense (or completely void) and the biggest asset usually becomes the investor’s network.

So from my viewpoint, the three main assets in order of importance:

A small, but very significant fact.

The art of perfecting a business is not in changing the way the entire process functions, but to understand how small functions create bit changes across the enterprise.

Case example: when I was at Verizon, one of my success stories was understanding how a very simple task was currently being implemented thousands of times per day by over 3500 workers. With some technical understanding and business application, I managed to shave off a few minutes from the process. Read more