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Video Editing Tools on a Budget

As a follow-up to my equipment list to what is in my HD mobile video kit, I wanted to discuss some of the affordable video software that is available.

I use every tool on this list. Some of them don’t fit my exact needs as an individual (but they do fit client needs.)

[stextbox id=”info”]To give an idea of my experience with tools like this, I also use some higher end video software such as Adobe After Effects, Premiere, and Lightwave. All of these higher end tools are great, but unless you do video work every day it is hard to justify spending thousands of dollars in software.[/stextbox]

So here are some of my favorite budget video editing tools broken into three segments: desktop software, online tools, and iPad/Touch apps.
These tools range from $2 to $150. Read more

Strategic Social Media, from Disney with Love.

Two weeks ago I had the privilege of presenting digital media at Disney Interactive in partnership with the Washington Technology Industry Association. As expected, we sold out the event and had a variety of executives from Washington businesses in attendance.

Three of the largest “wrap your mind around it” items are covered on slide three, four, and sixteen (detail below) – along with a partner brainstorm and diagram sheet on slide twenty. The full deck is included below.

SLIDE THREE: Growth of Conversation. Is a simple visual really: from 2007 to 2009 we have seen 342 million conversations grow to 588 million. That percentage shift is noteworthy, but the larger trend to look at is how much of the conversation shifted from being “on site” to “off site”- this is the magic shift that identifies how the audience has seized control of communication channels.

[stextbox id=”info”]Keep in mind: that these users come from all sorts of digital niches. They break the traditional model of communicating with local people, and represent transmission of information across cultural, financial, legal, and geographic borders. [/stextbox] Read more

What is Earned Media?

EARNED MEDIA
This includes “word of mouth” and many public relations efforts, typically focusing on inquisitive niche experts reviewing products or “buzz” around a product. Examples of earned media can be seen with noteworthy actions, causing unforeseen shifts to the market, reaching out to the community, or simply doing something “cool.”

WHY IS IT IMPORTANT
As earned media is almost always from a third party, it has the side-effect of producing an authentic and transparent message (examples include testimonials and consumer reviews.) Read more

I love Starbucks… but…

I need to gripe. My below comment that I made on TechFlash really says it all.

Fellow Seattle blogger John Cook was covering how a study by Famecount.com put Starbucks as the biggest consumer brand utilizing social media, but the idea just didn’t sit right with me.

The most essential part of the disagreement is the conclusion “social media works” for them. Knowing how many larger organizations are dealing with the social media evolution crisis, I am fully aware of good dollars being thrown into the chaos simply for organizations to claim superiority in a virtual game of monopoly with little (or no) revenue driving result.

[stextbox id=”info”]“It is interesting to see established offline brands perform so strongly,” Famecount founder Daniel Dearlove wrote in a summary of the rankings. “This highlights the growing importance of social media in wider marketing campaigns, as well as the applicability of these channels to established brands[/stextbox]

My commentary is simple:

While I love Starbucks (heaven knows I drink enough coffee from them), I think this has an entirely different message about social media working (or not working) for them.

Without understanding the massive amounts of budget being thrown into these campaigns and the results they are mustering, the numbers in this type of scoring are entirely flawed.

The fact that Starbucks (a retail chain with in-person locations and lots of contained foot traffic) is compared to Skittles (who has no in-person locations and shares foot traffic with 500 other candy brands) shows how entirely off the comparison points are.

Have the millions (or tens of millions) in marketing dollars supporting the digital effort paid off? It costs A LOT of money to brand signs, cup holders, gift cards, coffee cups, CDs, WIFI entry points, tradeshows, speaking engagements, etc, etc.