specific aspects

Competitive Intelligence with Social Media Monitoring

How do you turn social media data into a business tool? Listen to the data with focused and tactical opportunity on your mind. The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the  luxury of forming relationships on a personally managed level. That …

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Social Media Audience Map and Demographics

Everyone who knows me realizes that I love numbers. To help everyone else in the enjoyment, I am giving my professional contacts a sneak peek preview of my 2009 third quarter metrics regarding top social media sites and audience demographics.

For purposes of demographic data, variables for such data points are incredibly intense and were primarily deferred to Google’s data repository of browser/site visitors and behavioral analysis. Google has the largest repository of such information and is statistically the most accurate. Additional metrics were pulled from dozens of other sources including Compete, Quantcast, Yahoo, MSN, Alexa and custom research. When outliers created skewed metrics, data was normalized using secondary and tertiary data sources.