Posts

Competitive SEO and mapping the digital world

You probably have some hefty goals for 2011… and one of those probably has something to do about ‘becoming rich and famous’ online.

To help move towards that goal, I want to share some ideas about the basic mindset you need to have regarding where your online presence is heading in 2011. A key item to consider is what competitive SEO can do for your business. There are A LOT of pitfalls and mistakes you can make, so cutting corners during the training and strategy part is a big mistake.

Lets think about your “competition” for a moment. Read more

Profanity and social media

To anyone who has met me, it probably doesn’t surprise you that I read a massive amount of information online every day. Today I came to the topic of using profanity as a leadership tool, reviewing sources around President Obama and Yahoo CEO Carol Bartz.

As a social media professional (AKA writer, speaker, videographer, tweeter) , I am constantly reviewing how individuals use different forms of media to distribute messages.

Technology is so inherently tied to us that it doesn’t take the act of publishing a book or being interviewed to have profanity be connected with your name or organization. In fact all we have to do is look at the casual restaurant table talk happening around the world and we find ourselves being transmitted to the world.

Sometimes this is by choice: we carry netbooks, cell phones, digital cameras and associate ourselves with people who carry the same.

Sometimes it is not by choice: Everyone carries a cell phone capable of being your best friend or enemy today. Read more

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About Barry Hurd

As an experienced chief digital officer, Barry Hurd provides digital innovation and technology strategy on complex business processes being affected by new technology trends in data monetization strategies, market research, competitive intelligence, big data cloud analysis, cyber risk/security, and PII (personally identifiable information.)

A results oriented business mind, he focuses insight and innovation by applying actionable digital business models. He is an acknowledged leader in online business strategy, thought-leadership, and digital business integration.

He can often be found speaking on topics of Entrepreneurship, Cyber Security, Social Engineering, Big Data, Smart Data, Social Mobile Analytics Cloud (SMA), Marketing, Search Optimization, Social Monitoring, Personally Identifiable Information, Digital Analytics, Online Reputation, Digital Forensics and Competitive Intelligence.

He believes in sharing knowledge and applying concepts to real world problems that are justified with functioning business cases, while exploring how like-minded business models apply across regional and industry channels.

He has presented to

  • Disney Interactive
  • Wall Street Journal
  • TEDx
  • Washington Technology Industry Association (WTIA)
  • DEMO.com
  • Attachmate
  • SecureWorld
  • The University of Washington
  • Seattle UniversityWall Street Journal
  • Master Builders Association
  • MIT Enterprise Forums
  • Washington Wine Symposium
  • The Executive Network
  • REI
  • Snohomish, Lake Union, Issaquah & Bellevue Chambers of Commerce
  • Puget Sound Architectural Marketing Council
  • Privacy Identity Innovation
  • MIT Enterprise Forums
  • MarketMix
  • BuzzRE Real Estate Conference
  • Guidepoint Global
  • National Auctioneers Association
  • Bigfoot Social Networking Conference
  • ClubCorp
  • CASE Alumni Network
  • National Association of Realtors
  • RIS – Real Estate Magazine
  • Active Agent 2.0
  • Microsoft
  • Social Media Club
  • Chartered Property Casualty Underwriters Society
  • NOWA – Northwest Outdoor Writers Association

Past projects have included

  • AIG Global Insurance
  • TD Ameritrade
  • Microsoft XBOX
  • Microsoft World Partner Conference
  • Consumer Electronics Show
  • Walmart
  • Aetna
  • Regence Blue Shield
  • The Wall Street Journal
  • Keller Williams
  • REI
  • Washington Technology Industry Association
  • TMP Worldwide
  • Washington State Patrol
  • DEMO.com
  • Cardiac Science
  • Department of Homeland Security
  • AllRecipes.com
  • TEDxSeattle
    Monster.com
  • Richard Petty – NASCAR
  • Maveron Venture Capital
  • IDG Communications
    Devry University
  • Antioch University
  • Ball State University
  • Verizon Superpages
  • TravelClick
  • RIS Media
  • Onvia
  • Big Data Big Innovation
  • Intuit
  • International Insurance Society
  • Microsoft Forefront
  • Microsoft Hololens
  • Hitachi Vantara
  • Mphasis (NextAngles)
  • Dow Jones

Press Coverage

Barry has received press coverage from such sources as the The Wall Street Journal, The Washington Post, Fast Company, Houston Chronicle, Philadelphia Inquirer, St Louis Dispatch, Seattle PI, The Seattle Times, DEMO, Digital Marketing Institute, Better Homes and Gardens, St. Olaf College, Hightable.com, Q13 Fox Seattle, Alltop, TopRank BigList, Social Media Today, Social Media Examiner, MedicalMarcom, Real Estate Magazine, Intent Magazine, Best Big Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications, Mashable, Everett Herald, King County Business Journal, and The National Law Journal (Law.com)

He can also be found Tweeting on @barryhurd

If you would like to have him speak with your group, business, or association – please check out his keynote speaker page.

You can also reach him through this contact page.