As someone who works with multiple projects and hundreds of social audiences: social network management requires me coordinate a multi-faceted personal brand and engage with hundreds of different conversations.
Clients I work with are often in the same boat, especially when I work with executives who need to maintain a “face of the company” and a personal life as an executive.
I personally believe we all have the right to have our own relationships, to make personal decisions on how we mix our ideas, ethics, morals, and relationships into our conversations.
The problem with this is that we no longer have singular conversations; we now have mutated conversations that possibly stem from thousands of conversations that happened before them.
With Facebook and Google collecting mixing together everyone you know, you suddenly have an influx of viewpoints from different groups. The core problem is that all of these people don’t have the same backgrounds and beliefs, nor do the have the relationship in place to balance singular statements that may seem simply seem inappropriate, or even appear racist, sexist, or “off the deep end” extremist.
Most of us would like to live in a world that is devoid of prejudice and negative assumptions, but the simple fact is that people online have only a few seconds to perceive who you are… and only a fraction of a second to make an observation about who is in your network. Read more