Social Media

Seattle News and Social Media – Part II – Keywords

If you read part I of Seattle News and Social Media, you are probably beginning to ask some of the right questions about how news drives traffic and attention. As we dive deeper on how Seattle News is consumed, we need to understand how keywords are related to it. This section will cover some strategies …

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Applying Social Media for Business

In order to apply social media for business: pull yourself out of the marketing buzz. This article gives a starting framework for developing a departmental matrix for on-going social media initiatives that is focused on revenue and business goals. It addresses the driving factors of why people make decisions and use certain tools (without focusing on …

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