Social Media Tools – White Hat vs Black Hat

With great power comes great responsibility.

If this is your first venture into the digital world, chances are that you have wandered across a number of tools and services that claim to make everything easier.

Such tools offer to

  • add thousands of followers to your Twitter account
  • make people “like” your Facebook page
  • inflate the numbers of people watching your YouTube video
  • mystically give you top ranking in Google

While I could go on and on about why you should think twice about using these services, I’ll remind you about a childhood lesson you probably learned already:

If it sounds too good to be true, it probably isn’t. Read more

Social Media Training with the WTIA

Last month I had the opportunity to co-present a social media training session at SecureWorld on the topic of competitive intelligence and social media security with with Lewis McMurran –  VP of Government and External Affairs at the Washington Technology Industry Association ( @lewismcmurran )

This week I’ll be sharing some great insights with Lewis again under the title “When social media meets security — managing risk in a facebooked, twittered and foursquared environment”
-the  session will focus on the risks to your organization as social media tools, strategies and tactics are being widely used to market, message, recruit, sell and more.  (I.E. as more employees and clients use social media, risk accelerates and safeguards tested.) – Check out the previous session recap (link above) to find out what we talked about.

If you have a chance to attend this new session,
it will be this Wednesday evening (12/15)
Seattle at the Attachmate HQ – click here to register
Read more

Three degrees of separation, the new influencer model PT I

I hope you have a minute to grasp this concept and take the time to read through. If you have any questions regarding the concepts behind it, please comment below. You can also follow me @barryhurd on Twitter.


In working with our existing influencer analysis service, I wanted to share some insight to how digital communications are changing our lives. As individuals each of us has excelled beyond singular data points. In the wired web, our technology has moved beyond our inherent physical ability to connect with other individuals and has  accelerated us into connecting with hundreds or thousands of people.

Many of us have heard the phrase “six degrees of separation” – per Wikipedia: (also referred to as the “Human Web”) refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth. Read more