What this article covers: social media training includes a variety of business impacts outside of the marketing and sales channel.
To help understand part of this issue; think about the multiple channels of communication that social media affects and how those components relate to your traditional business process.
In many cases this is best understood by visualizing how tipping a domino causes a series of effects to happen: when we think about the tipping point, every domino represents a process point that either succeeds in falling under our control (hitting the domino we were aiming for) or falls outside of our control (hitting dominoes that we didn’t want to affect.)
- In an ideal business process everything is under our control.
- In the social media process we need to plan that almost everything is outside of our control. Read more