Before I can answer the question of “what is social business intelligence?“, we need to think about some of the ramifications of what I’m talking about at an individual level.
The reality of the digital world is that a majority of our actions and relationships have dual lives.
We create information we can comprehend and consider ourselves full participants in, while we also create information that is completely outside of our normal realm of process. Both of these types of information are archived online… all of these digital footprints overlap from sources we actively know about, the sources we subconsciously consider and disregard, and the hundreds of sources we technically never knew about.
The pervasiveness of this digital archive is fairly shocking. A good portion of our society has willingly and unknowingly abandoned many traditional concepts of personal privacy in favor of having easy access to information and being socially connected. Read more