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Post Trade Show Checklist 401

After attending some amazing events this season and watching some truly exceptional minds bring a lot to the table, I wanted to share some of my own professional insights to help these talented individuals reach the next level.

One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”

You have one chance to make a first impression,
and a lifetime of follow-up to make it real.

It is up to you to make an impact,
remind them who you are, and make the sale.

Read more

Protecting your reputation

One of the reasons that my research is so intensive is that the very root element of business I appreciate most is reputation. Unfortunately (and fortunately) reputation affects every business element, crossing over dozens of different objectives and dealing with contamination from both personal and professional sources.

Needless to say, it is incredibly complex.

To help detail how many moving pieces it deals with, the following bullet list provides some of the typical classifications these elements fall into. Read more

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Hello.  My name is Barry Hurd.

I’m a digital professional that mixes evolving business models with new ways of getting things done.

I have expert level skills in things like competitive intelligence, cyber security, social network analysis, search optimization and SMAC (social mobile analytics cloud.)

I use data to establish points of interaction between services, products and relationships. It allows customers and employees to work with the full potential of the group to establish stronger businesses, effective strategies and long lasting solutions.

I’ve had the pleasure to work on some amazing projects…

Trusted by Top Brands, Digital Agencies & Business Leaders:

I’m the guy who elaborates on how your business model can move forward using emerging technologies.