One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”
New Strategic and tactical information allows us to redesign business models and locate areas of efficiency, risk and opportunity. The connection of digital information and real world information that has often been ignored for months, years or even decades.