Perhaps a Supermedia online reputation tool can save the corporate reputation. In January of this year, SuperMedia came out of the ashes of Idearc’s bankruptcy filings. You can read about how people feel about the SuperMedia scam or my own personal viewpoint on how leadership at SuperMedia seems to dodge brand/reputation bullets: SuperMedia, Idearc, Verizon, GTE? Reputations don’t fade online.
Moving forward six months, SuperMedia seems to be creeping into the reputation management neck of the woods (isn’t everybody?)
As the reputation management space becomes more active, it wasn’t too long before a company like SuperMedia (Idearch/Verizon) came along and tried claiming it. I’m normally not that out-spoken about a new product, but the reality is that this type of corporate entry into a marketplace has a serious risk of damaging a lot of small businesses.
The problem is simple however: large organizations like Supermedia simply don’t understand the online space. I can say this with some level of experience as I spent eight years working within GTE/Verizon Superpages/Idearc (which is now SuperMedia) and have been monitoring the reputation niche for the past five years. Read more