Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of the idea.
In the digital world, anything and everything will end up in places you never expected: copies of white papers will be indexed by search engines, aggregation sites will attempt to categorize your information, and even employee data will reside on hundreds of different sites.
WHY IS IT IMPORTANT
For the past decade it has become generally accepted that having certain information on services like Google and Yahoo exposes your information to internet users who would otherwise have never seen it. When understood properly; every piece of owned, bought, and earned media can be resurrected as syndicated media. Read more