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Competitive Intelligence with Social Media Monitoring

How do you turn social media data into a business tool?
Listen to the data with focused and tactical opportunity on your mind.

The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the  luxury of forming relationships on a personally managed level.

That isn’t a 100% true anymore.

Ten years ago it was pretty difficult for an outsider to know who was in a circle of friends. A private investigator could have researched where I was and who I met on a daily basis, but the act of knowing who was in my social circle took a tremendous amount of effort to discover, track, and visualize.

Skip ahead to today’s current social experiment and a majority of us  have ‘opted in’ to sharing our social connections. In many cases the act of using tools like Google and Facebook have opened up a Pandora’s box of social data that very few of us understand.

Data researchers like myself can sit down at a keyboard with some advanced computer scripts and draw a picture of an individual, community, or marketplace in a fraction of the time it would have taken ten years ago.

 

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Reputation Management and work life balance

I was prompted by a friend to answer a question regarding reputation management on Quora.com. A lot of my personal and professional connections have asked me this question, but I didn’t walk them through some of the social details included in my answer below.

This is the ‘softer’ side of reputation management. It isn’t about SEO, RSS feeds, or API data. It is about the cultural and social side of reputation management: the part that affects how our private and professional lives interact.

The original question:

It’s not personal it’s business…or is it: Has social media eliminated the existence of ‘Strictly Professional’ relationships?
Social media has comfortably melded (or dangerously blurred) the boundaries between professional & personal environments. Has this caused one’s personal life to become an integrated part of one’s professional persona?

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