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Post Trade Show Checklist 401

After attending some amazing events this season and watching some truly exceptional minds bring a lot to the table, I wanted to share some of my own professional insights to help these talented individuals reach the next level.

One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”

You have one chance to make a first impression,
and a lifetime of follow-up to make it real.

It is up to you to make an impact,
remind them who you are, and make the sale.

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About Barry Hurd

As an experienced chief digital officer, Barry Hurd provides digital innovation and technology strategy on complex business processes being affected by new technology trends in data monetization strategies, market research, competitive intelligence, big data cloud analysis, cyber risk/security, and PII (personally identifiable information.)

A results oriented business mind, he focuses insight and innovation by applying actionable digital business models. He is an acknowledged leader in online business strategy, thought-leadership, and digital business integration.

He can often be found speaking on topics of Entrepreneurship, Cyber Security, Social Engineering, Big Data, Smart Data, Social Mobile Analytics Cloud (SMA), Marketing, Search Optimization, Social Monitoring, Personally Identifiable Information, Digital Analytics, Online Reputation, Digital Forensics and Competitive Intelligence.

He believes in sharing knowledge and applying concepts to real world problems that are justified with functioning business cases, while exploring how like-minded business models apply across regional and industry channels.

He has presented to

  • Disney Interactive
  • Wall Street Journal
  • TEDx
  • Washington Technology Industry Association (WTIA)
  • DEMO.com
  • Attachmate
  • SecureWorld
  • The University of Washington
  • Seattle UniversityWall Street Journal
  • Master Builders Association
  • MIT Enterprise Forums
  • Washington Wine Symposium
  • The Executive Network
  • REI
  • Snohomish, Lake Union, Issaquah & Bellevue Chambers of Commerce
  • Puget Sound Architectural Marketing Council
  • Privacy Identity Innovation
  • MIT Enterprise Forums
  • MarketMix
  • BuzzRE Real Estate Conference
  • Guidepoint Global
  • National Auctioneers Association
  • Bigfoot Social Networking Conference
  • ClubCorp
  • CASE Alumni Network
  • National Association of Realtors
  • RIS – Real Estate Magazine
  • Active Agent 2.0
  • Microsoft
  • Social Media Club
  • Chartered Property Casualty Underwriters Society
  • NOWA – Northwest Outdoor Writers Association

Past projects have included

  • AIG Global Insurance
  • TD Ameritrade
  • Microsoft XBOX
  • Microsoft World Partner Conference
  • Consumer Electronics Show
  • Walmart
  • Aetna
  • Regence Blue Shield
  • The Wall Street Journal
  • Keller Williams
  • REI
  • Washington Technology Industry Association
  • TMP Worldwide
  • Washington State Patrol
  • DEMO.com
  • Cardiac Science
  • Department of Homeland Security
  • AllRecipes.com
  • TEDxSeattle
    Monster.com
  • Richard Petty – NASCAR
  • Maveron Venture Capital
  • IDG Communications
    Devry University
  • Antioch University
  • Ball State University
  • Verizon Superpages
  • TravelClick
  • RIS Media
  • Onvia
  • Big Data Big Innovation
  • Intuit
  • International Insurance Society
  • Microsoft Forefront
  • Microsoft Hololens
  • Hitachi Vantara
  • Mphasis (NextAngles)
  • Dow Jones

Press Coverage

Barry has received press coverage from such sources as the The Wall Street Journal, The Washington Post, Fast Company, Houston Chronicle, Philadelphia Inquirer, St Louis Dispatch, Seattle PI, The Seattle Times, DEMO, Digital Marketing Institute, Better Homes and Gardens, St. Olaf College, Hightable.com, Q13 Fox Seattle, Alltop, TopRank BigList, Social Media Today, Social Media Examiner, MedicalMarcom, Real Estate Magazine, Intent Magazine, Best Big Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications, Mashable, Everett Herald, King County Business Journal, and The National Law Journal (Law.com)

He can also be found Tweeting on @barryhurd

If you would like to have him speak with your group, business, or association – please check out his keynote speaker page.

You can also reach him through this contact page.