Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of the idea.
One of the reasons that my research is so intensive is that the very root element of business I appreciate most is reputation. Unfortunately (and fortunately) reputation affects every business element, crossing over dozens of different objectives and dealing with contamination from both personal and professional sources.
Needless to say, it is incredibly complex.
To help detail how many moving pieces it deals with, the following bullet list provides some of the typical classifications these elements fall into. Read more