online competitive intelligence

PII 2012 – Brand Reputation: The Role of Privacy in Communication

I’m looking forward to moderating a panel at the Privacy Innovation Identity conference( PII 2012 ) next week. Join our panel on Tuesday the 15th to hear a great conversation and engage the experts. Brand Reputation: The Role of Privacy in Communications •    Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd •    Mary Ludloff …

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Competitive Intelligence with Social Media Monitoring

How do you turn social media data into a business tool? Listen to the data with focused and tactical opportunity on your mind. The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the  luxury of forming relationships on a personally managed level. That …

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Competitive Intelligence with Social Media

As competitive intelligence goes, these points just detail a preliminary level of data. While other professionals call this “competitive intelligence”, the real fact of the matter is that most of the above information is simply data. It doesn’t become competitive intelligence until you connect business models, market shifts, and revenue driving goals into the data mix and apply that integrated data into a future roadmap.