Posts

PII 2012 – Brand Reputation: The Role of Privacy in Communication

I’m looking forward to moderating a panel at the Privacy Innovation Identity
conference( PII 2012 ) next week.

Join our panel on Tuesday the 15th to hear a great conversation and engage the experts.

Brand Reputation: The Role of Privacy in Communications

•    Moderator: Barry Hurd (Linkedin), Managing Director, Epiphany Metrics @BarryHurd
•    Mary Ludloff (Linkedin), VP, Marketing, PatternBuilders @mludloff
•    Leigh Nakanishi (Linkedin), Privacy and Security Strategist, Edelman @LeighNakanishi
•    Mike Whitmore (Linkedin), President, Fresh Consulting @MikeWhitmore Read more

Online Competitive Intelligence – Using Twitter to Find Competitor’s Clients

If you want a helpful tip on proving social media ROI and developing a business model with online competitive intelligence, keep reading!

This article is going to detail a fundamental insight to using Twitter analysis to create sets of priceless data that can be used for marketing, sales, product development, and future strategy. Read more

Competitive Intelligence with Social Media Monitoring

How do you turn social media data into a business tool?
Listen to the data with focused and tactical opportunity on your mind.

The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the  luxury of forming relationships on a personally managed level.

That isn’t a 100% true anymore.

Ten years ago it was pretty difficult for an outsider to know who was in a circle of friends. A private investigator could have researched where I was and who I met on a daily basis, but the act of knowing who was in my social circle took a tremendous amount of effort to discover, track, and visualize.

Skip ahead to today’s current social experiment and a majority of us  have ‘opted in’ to sharing our social connections. In many cases the act of using tools like Google and Facebook have opened up a Pandora’s box of social data that very few of us understand.

Data researchers like myself can sit down at a keyboard with some advanced computer scripts and draw a picture of an individual, community, or marketplace in a fraction of the time it would have taken ten years ago.

 

Read more

Competitive Intelligence with Social Media

When you are in business, the faster you can educate yourself on the mission critical elements of the current solution the better.

As a case example, I train audiences and present as an keynote speaker.

Due to my competitive intelligence background and research skills, I often know more about what is happening in a given industry than most of the executives in that industry do.

Last month I wanted to update my understanding of the security and IT world (something I’ve been involved with for many years), and I wanted to see if there were any issues surrounding the industry today.

For most people, competitive intelligence would probably require a visit to the magazine rack.
Not me.

I like to think I’m a bit more tech savvy, so I start pushing buttons.
Lots of buttons.

Read more