Why is SEO important?

The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales.

The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m probably considered a rocket scientist when it comes to SEO.) The true hurdles of search engine optimization and answering the question of ” why is SEO important? ” boils down to some simple business fundamentals. Read more

Is Groupon becoming a digital Walmart?

Everyone knows I “have a thing” for local search and business metrics. In the past year alone we’ve seen the mega-trend of localized coupons take deep root.

Right now the 800 lb gorilla in the game is Groupon. Groupon has shot ahead of the market by having some fairly substantial investment supporters (substantial in the form of 1.12 billion dollars!) Read more