Posts

Influencer Analysis with Linkedin Inmaps

As part of my own work in reputation management and influencer analysis, this is often done by comparing how clusters of individuals (people, sites, brands) connect to one another. When examining how online elements affect each other, it is often very important to visualize how data is connected.

“Seeing data” is one of the most difficult things for non-savvy people to do. In order to imagine and visualize a connection, you need to inherently know it is there.

In my mind, this is one of the truest traits of being an expert: the ability to comprehend connective points that no one else can see. Read more

Competitive SEO and mapping the digital world

You probably have some hefty goals for 2011… and one of those probably has something to do about ‘becoming rich and famous’ online.

To help move towards that goal, I want to share some ideas about the basic mindset you need to have regarding where your online presence is heading in 2011. A key item to consider is what competitive SEO can do for your business. There are A LOT of pitfalls and mistakes you can make, so cutting corners during the training and strategy part is a big mistake.

Lets think about your “competition” for a moment. Read more