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6 obstacles that prevent social business ROI

If you are in a larger business, I hope this article gives insight to why there are certain broken processes at both the organizational and market level.

It talks about the fundamental flaws that inhibit organizations from utilizing talent that can do amazing things for your organization.

It can be a little bit like space exploration

If we gauged the NASA program by the number of successful launches we’ve had,

the metric would be not only meaningless, but fundamentally broken.

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Enterprise Social Media training from entrepreneurs

Mark Tamis has a good breakdown of social CRM “Your competitive advantage will be your Customer Base and their ability to advocate your company and persuade their peers to do business with you.”

I believe another core advantage will be organizations that redefine the term “employee asset” to include social assets. Every single employee or contributor to a project has the ability to support both internal and external ideas with a network of 50 to 1000 individuals. Understanding that as an organization grows in size, the multiple layers of departments and business niches creates hundreds of different customer silos internally and externally.

Within this framework we can use basic examples: employees become leaders, leaders become employees, family members become thought-catalysts, friends become survey groups. Read more