Posts

Dangers of Social Media – ask, experience, measure, understand or feel?

This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it.

As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’

To begin to analyze social media and derive value from the metrics being generated- you have to understand all of the invisible things happening right in front of you.

You also need to understand the inherent dangers of social media. Read more

Post Trade Show Checklist 401

After attending some amazing events this season and watching some truly exceptional minds bring a lot to the table, I wanted to share some of my own professional insights to help these talented individuals reach the next level.

One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”

You have one chance to make a first impression,
and a lifetime of follow-up to make it real.

It is up to you to make an impact,
remind them who you are, and make the sale.

Read more

5 videos to evolve with

A lot has changed in the past few years. If you need a crash course in educational videos and statistics about the evolution of communication using social media: the following five videos are guaranteed to have at least a few facts and concepts that make you think.

I recommend sitting down and watching all of these from top to bottom, as three of the videos are part of a series (Do You Know 2.0, 3.0, 4.0) that came from 2007. While the information is old, the reality of trends in 2007 is now a historical footnote for 2010. As we see adoption take root with several technologies moving through 2012/13, some of these videos will find themselves into world economics and business fundamentals training. Read more

Social Media ROI, the art of metrics and methodology

Last week I spent an evening visiting the Seattle Art Museum’s collective display of Michelangelo. The exhibit helped define several concepts I had regarding social media and the elusive hunt for ROI. I decided to write this piece to shed the light on my perspective of looking past the numbers I love so dearly and asking the bigger question: what is the value of social media?

To answer this very complex question I needed to ask Michelangelo for assistance in defining how the world perceives his value. Read more