Gaming Klout Scores, 10 problems with the business of scoring people
I’ve been constantly entrenched in a decade of being a social scientist and data researcher. This has been mixed with a variety of data mining companies, social intelligence platforms, search engine strategies, and market analysis projects. All of these things revolve around the core elements of social data, influencer analysis, and new media integration.
My network consist of serious professionals that range from marketing agency executives trying to bolster client profiles, to independent consultants wanting to earn top-tier recognition as subject matter experts. On numerous occassions the conversation has been a conversation with ‘social media elite’ who fully understand blogging, Facebook, Twitter, and social community who are trying to paint themselves in the best light.
It is only natural that my professional network turns to me and ask the question
“how do I game my Klout score?”
The first answer is “you probably shouldn’t”
The second answer is “why do you want to, why not?”
To formulate the right answer about gaming Klout it is easier to understand if we detail the reasons why a specific model does or does not function.
We also need to understand core flaws with what is happening in the marketplace and how people are adopting different systems. Read more