Posts

Social Media or Site Design? Questions to rethink your model.

As part of our on-going work developing leading online business models, several business partners wanted basic site re-design thinking that this would “fix their internet woe”

It doesn’t take too much consideration to realize that most executive teams want several things from the web:

  • Increased traffic
  • More relevant traffic
  • Better exposure on the web
  • More sales

While all of four of these elements are fairly basic, there are dozens of questions that define each one of them. Read more

Online Privacy and our digital crisis

Before 9-11 most people didn’t think of terrorism.
Before Facebook most people didn’t think about online privacy.

In some situations crisis is the factor that forces us to accept a reality that we do not want to consider.

In other situations it takes a massive and overwhelming transition to occur before we begin to consider reality.

The reality of today: it doesn’t take a rocket scientist to figure out that we share a lot of information about ourselves going through our daily lives.

We are all concerned about online privacy, but not enough to do much about it, apparently. ~Mathew Ingram, Editor Gigaom.com (Fortune/CNN)

Read more

Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of the idea.

The bad part… Read more