Reduced traffic can be awesome!
I am often troubled by things I hear from digital sales folk: at least once or twice a week someone in my professional network sends me an e-mail that makes me cringe.
I usually read them with a quick glance and think “hey, that headline sounds sexy and/or interesting…”
Then I really read it.
Then I get that noxious feeling.
Someone is simply glorifying the facts and is selling something that smells. Read more