Social Media Infographic – Social Business Breakdown

While I appreciate the metrics being detailed in this social media infographic about social business, I am still troubled by the fact that marketing and public relations teams are claiming ownership of social business elements due to the  cross-over of social media and communication campaigns.

I’d like this chart a lot more if there was one basic change to this phrase:

In a fully collaborative social organization, there is a Social Media Center of Excellence (COE) that reports into corporate marketing.

I believe it should say:

In a fully collaborative social organization, there is a Digital Innovation Center of Excellence (COE) that reports into executive leadership.

The reality is that social media is not social business. Social media is included in a number of business areas within a social business model, but the ring leader of 15+ departments has never been marketing (or IT, Legal, HR, etc) and the process points of social business should be addressed at the top most level of the organization.

One of the largest shifts to ‘social media’ over the next few years will be the adoption and integration of social trends and technologies across the entire business structure. We will see more and more elements of mobile, cloud, human resources, talent acquisition, and knowledge transfer take a ‘fair share’ of the social buzz away from marketing.

To give any one sub-group control of the social business strategy is a sure fire way to eliminate ROI and business benefits in other operational silos.



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Social Media Infographics – Mobile Trends & Patterns

When you talk about social media, nothing is more connected to the concept than what is happening with mobile trends.

Mobile technology has enabled a good portion of the population to have immediate gratification for knowledge, social networking, and personal recreation. The following social media infographic from puts some good visual elements together. Read more

Social Media Infographics – Social Media Salaries

As someone who has helped many companies figure out ‘where they are’ in relation to social media, I am constantly talking to executive teams who haven’t figured out exactly where social media begins and other business functions stop.

This always causes a problem in the hiring and expectations phase.

The following social media infographic helps shed some light on the situation regarding salaries and social media, but  it doesn’t address the factual business components of how social media builds out into a supportive team framework that ties holistically into other business silos. Read more

Social Media Infographics – Tablet Adoption at Work

There are so many reasons to enjoy a good social media infographic.

This one from VentureBeat includes an interesting collection of data regarding tablet usage at work.

When thinking about social media, it is very important to consider the types of technology that are used to access it. Tablets are a quickly growing segment of the consumer channel for social media (even when at work.)

Take a look below and give a minute to think about how you use tablets in your workplace (and if you don’t use them, should you?)

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