Posts

Social Media Infographics – Mobile Media in the U.K.

Browsing through social media infographics is an easy way to absorb a lot of data in a little bit of time.

By arming yourself with some of the right strategic questions about each set of data you can help yourself draw where different market opportunities are for your organization as well as avoid some potential pitfalls.

In the social media infographic below about mobile media adoption in the U.K. we have some insight to how our oversea counterparts consume data. These trends become more meaningful when we examine what differences there are in our demographics and our industry niches.

We also have to keep in mind that we don’t want to think about a certian element in an isolated silo. We need to consider things like our own local mobile trends, how tablets are being adopted at work, and how our workforce uses mobile.

By using a holistic knowledge of the ‘big picture’ the tactical highlights become easier to take advantage of.

What insights do you find when you look at this data?

Read more

Social Media Infographics – Social TV

The consumption of ‘social tv’ around live events is a very interesting scenario in my daily life
(especially when I’m strategizing corporate and live events through our TradeShowSocialMedia.com team.)

Trendrr tracked millions of social media interactions regarding the 2011 MTV Video Music Awards to produce a straight-forward snapshot of basic user data you can discover around live events.

This infographic helps identify social segments of a ‘one time event’ surrounding the award show.

When ‘all was said and done’ – businesses (music groups, record labels, corporate sponsors, etc) who are trying to engage these online audiences need to have a fast acting communication strategy that can be activated at exactly the right time.

An interesting component of the graphic below is that mobile usage was at 48%  for this audience demographic.
This type of data is showing us that mobile adoption has taken some niches by storm, and that other industry niches aren’t too far behind. Read more