Why read this?
I’ve been doing competitive research on “digitally savvy” companies; one of our basic process points is to review job openings at each company to examine where talent acquisition and business growth is occurring.
All I can really say is that my perception of most employers hiring social media and digital savvy personnel is like watching someone drive off a cliff.
This process has reminded me that human resources really doesn’t know what they don’t know.
What should they know?
As someone who has been innovating digital business models for over fifteen years I am often plagued by thoughts about how poor job descriptions are when it comes to digital innovation and evolving business models.
From a competitive intelligence standpoint a job description can be the detail of what is both right and wrong within an organization.
Human Resources should know how to write a job description, source candidates, and hire talent…