Posts

Competitive SEO and mapping the digital world

You probably have some hefty goals for 2011… and one of those probably has something to do about ‘becoming rich and famous’ online.

To help move towards that goal, I want to share some ideas about the basic mindset you need to have regarding where your online presence is heading in 2011. A key item to consider is what competitive SEO can do for your business. There are A LOT of pitfalls and mistakes you can make, so cutting corners during the training and strategy part is a big mistake.

Lets think about your “competition” for a moment. Read more

Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of the idea.

The bad part… Read more

Evolving your business trends… don’t slide down the curve

I apologize if I this article jumps a bit, but I will endeavor to tie it back together…

There is this great statement in the Harvard Business Review that details bullet points of my own thoughts around my eight year old son and an alarming problem in big business:

“When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work, how can you pretend to be competitive?..” Read more