It seems as though a bunch of headlines in the online marketing arena say that local marketing is the ‘next big thing’
But is it? Really?
Local marketing may be a required bit of business… but the end result is that the hype behind local marketing and the reality of local marketing are two different things.
The simple fact is that there have been some pretty massive efforts to lay claim to the local marketing category for decades.
Originally ‘local marketing’ was primarily owned by the yellow pages and traditional directory advertising. Newspaper, radio, and television also had a sizable chunk of local market share. Read more