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Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of the idea.

The bad part… Read more

How to write a resume, interactive personal branding 101

How to write a resume? This was once a simple question.

In the past, a resume really had one purpose… to get our information in front of a specific set of eyes (the hiring manager) and detail our work capabilities.

In today’s marketplace we are now faced with having a “digital presence” that is collected from dozens of sources across the web: ranging from news stories, personal updates from social networks, friends placing information about us online (images, video, commentary), and aggregation sites collecting our information.

As a contributor to many executive campaigns over the years, the basis for writing a resume has remained very consistent: create  a bio, a summary, and an impact “selling” statement.
Trim the fat, but ad enough detail to get your introduction made.

Rather than write your own resume, my recommendation to standout for professionals is to have your network write the resume.

How to Write a Resume ?
It is really simple:
take these five questions Read more