Posts

Finding People with Trade Show Social Media

Having been using tradeshow social media for the past few years, I wanted to expand my Post Tradeshow Checklist 401 and detail some of my thoughts.

I have to lead this with the idea that people and businesses follow some of the same rules in both the online world and real world.

If we apply search engine ideas to the real world, how people and conversations identify themselves, we can see some interesting connection points. This concept is a fundamental requirement in applying tactical use of tradeshow social media. Each type of person uses different terminology (keywords) to speak, every business has a different product pitch (the excerpt), and the primary goal of most attendees is the find the nugget of wisdom in the clutter (the search.)

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Understanding information spikes around live events

One of my personal / professional projects over the past year has included analysis of dozens of large in-person events. They have ranged in size and scope, but a short list of the events being monitored includes:

  • Social Media Club Seattle (150 to 300 person events, held monthly)
  • Display Week Seattle (5,000+ attendees)
  • DEMO (500 to 1000 attendees, held twice each year)
  • Seattle Chamber Tradeshow (5000+ attendees)

Having monitored these events online and in-person, there was a basic and simple theory I was working with: that attendee attention span and information spikes were ultimately at odds with each other. Read more

Strategic Social Media, from Disney with Love.

Two weeks ago I had the privilege of presenting digital media at Disney Interactive in partnership with the Washington Technology Industry Association. As expected, we sold out the event and had a variety of executives from Washington businesses in attendance.

Three of the largest “wrap your mind around it” items are covered on slide three, four, and sixteen (detail below) – along with a partner brainstorm and diagram sheet on slide twenty. The full deck is included below.

SLIDE THREE: Growth of Conversation. Is a simple visual really: from 2007 to 2009 we have seen 342 million conversations grow to 588 million. That percentage shift is noteworthy, but the larger trend to look at is how much of the conversation shifted from being “on site” to “off site”- this is the magic shift that identifies how the audience has seized control of communication channels.

[stextbox id=”info”]Keep in mind: that these users come from all sorts of digital niches. They break the traditional model of communicating with local people, and represent transmission of information across cultural, financial, legal, and geographic borders. [/stextbox] Read more

Post Trade Show Checklist 401

After attending some amazing events this season and watching some truly exceptional minds bring a lot to the table, I wanted to share some of my own professional insights to help these talented individuals reach the next level.

One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”

You have one chance to make a first impression,
and a lifetime of follow-up to make it real.

It is up to you to make an impact,
remind them who you are, and make the sale.

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Social Media Keynote Speaker, digital trends and business evolution

Looking for a keynote speaker?

A professional who is knows how digital trends are changing the way business interacts?

As a keynote speaker, I don’t beat around the bush. I also don’t sell books (or anything else for that matter)

I simply present educational, motivational, and expert information on how business is struggling to adapt to the evolution of digital life.

What is my basic thought?

Every industry niche is experiencing a digital shift.

  • This shift creates gaps of opportunity and risk that represent huge dollars.
  • The dollars also represent big ethical and moral questions.
  • Those questions highlight geographic, demographic, and worldwide concerns.

Yet as people trying to get by in our industry, we don’t really know how these big puzzle pieces fit together.

As a keynote speaker, I rely on my professional background and personal curiosity to find these gaps and shed expert insight on them.

I am not a ‘Johnny Come Lately’ keynote speaker.

I like to be involved. I am an attendee. I am a person.
I have a big business brain. I also have a multifaceted perspective.

  • I realize that keynote speakers bring value, they should bring more than they take.
  • I interact and give away information that is insanely valuable.
  • I enjoy being engaged and having both direct and side conversations with my audience.

I work with organizers and attendees

I am flexible and personable. I understand conferences need to pay bills. I understand attendees want to find value.

As an event organizer- I am your best friend as a keynote speaker

  • If you let me, I will tell you how to sell more tickets online.
  • I do “geeky” things like search optimization, registration page s and viral video syndication.
  • I can tell you what buzz is important, who to talk to, and how to make the biggest wave possible.

As an attendee – I am also you best friend as a keynote speaker

  • I’m an entrepreneurial junkie at heart. I want to see you succeed.
  • I create specific white-papers and follow-up articles for you.
  • I understand the need to rationalize time, effort, budget and return on investment.

As a keynote speaker

I have a breadth of understanding and experience working with audiences of different sizes and interests. This includes working with F500 white collar executive teams on one end, to boot-strapped start-up entrepreneurs looking for funding.

Some organizations and conferences I have presented at:

  • SecureWorld
  • The University of Washington
  • Wall Street Journal
  • Disney Interactive
  • TEDx
  • Washington Technology Industry Association (WTIA)
  • DEMO.com
  • Seattle University
  • Master Builders Association
  • The Executive Network
  • REI
  • National Auctioneers Association
  • MIT Enterprise Forums
  • ClubCorp
  • CASE Alumni Network
  • National Association of Realtors
  • Microsoft
  • Social Media Club
  • Chartered Property Casualty Underwriters Society
  • Snohomish, Lake Union, Issaquah & Bellevue Chambers of Commerce

If you are interested in having me speak:

I am based in Seattle, WA. I do both private and public presentations,with a willingness to travel regionally and internationally.

Contact me about being a Keynote Speaker