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Is Local Marketing Dying?

It seems as though a bunch of headlines in the online marketing arena say that local marketing is the ‘next big thing’

But is it? Really?

Local marketing may be a required bit of business… but the end result is that the hype behind local marketing and the reality of local marketing are two different things.

The simple fact is that there have been some pretty massive efforts to lay claim to the local marketing category for decades.

Originally ‘local marketing’ was primarily owned by the yellow pages and traditional directory advertising. Newspaper, radio, and television also had a sizable chunk of local market share. Read more

I’m baffled, that doesn’t happen very often.

This is a personal insight post, with little connection to my normal topics. If you feel like reading it to gain a better perspective on my thought process or care to engage in conversation, feel free.  I apologize if the specifics of the situation are vague, but due to confidentiality and relationships I don’t have the luxury of disclosing the problem at this time.

Today I shot coffee out my nose. I wanted to laugh, but it was too painful.

In dealing with executive teams, I give expert level insight to both tactical and strategic questions. I am also usually one of the handful of voices that has the character and professional understanding to ask the really hard questions or the questions that no one knows.

Don’t get me wrong. I am the nicest guy.
I can be casual and personable, but I can also be a hatchet man (disclaimer, I am a Gemini.) Read more