As individuals and communities evolve into the social media space, it becomes crucial to understand where and when people are talking right now, and if there is a trend in how they are talking about a subject or industry.
Social Media is not a singular conversation. There is no singular person controlling the buzz and there is no singular tool that gives you understanding of every topic.
The core problem is that the number of channels creating information is immense: there may be a discussion on topics that interest you on a blog, in a newsgroup, on Twitter, YouTube, or various mobile applications. While those conversations are all happening online, they all use different technology. If you related this to the real world: you would need different tools to monitor television, radio, newspapers, coffee shops, cellular phone calls, and every cocktail party conversation. Read more