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Corporate Reputation on Complaint Sites

In February 2002 Forbes.com wrote an interesting piece about “The Best Corporate Complaint Sites.”

The author wasn’t talking about the customer care site ran by the company, but sites that were launched by aggravated consumers who wanted to be heard. The best complaint sites included a list of top brands that had aggravated so severely that they took the web into their own hands.

The Forbes opening line sums it up:

top-complaint-sites
Hell hath no fury like a paying customer scorned. Whether because of a declining level in customer service or the ease of publishing on the Internet, hundreds–if not thousands–of dissatisfied customers have taken their complaints public, giving birth to a new form: The Corporate Complaint Web site. Read more