Posts

Competitive SEO and mapping the digital world

You probably have some hefty goals for 2011… and one of those probably has something to do about ‘becoming rich and famous’ online.

To help move towards that goal, I want to share some ideas about the basic mindset you need to have regarding where your online presence is heading in 2011. A key item to consider is what competitive SEO can do for your business. There are A LOT of pitfalls and mistakes you can make, so cutting corners during the training and strategy part is a big mistake.

Lets think about your “competition” for a moment. Read more

Understanding Page One Results

It wasn’t that long ago that the concept of searching the web gave a visualization of finding the desired information in a like-minded format with our ‘search term’ at the top of the page and results listed out in a pretty basic format. Every business wants the sacred ‘1st page result’ on search engines (hopefully earning the fabled revenue that comes with it.)

The search engine struggle also became like a big game of poker: some businesses risked everything on the wrong hand only to have search giants such as Google ‘change the game’ on them. This made progress and expertise in winning the game a difficult proposition (when the house knows the players are winning, it wants to change the rules…)

As search engines like Google began indexing more and more information, the format and availability of non-text information became available. The influx of different types of information give search engines a continual excuse to change the game. It leads to a constant shift of how page one results appear; having visual elements inserted into the mix, along with information that was ‘related’ to the search.

Understanding the game

If we take this basic concept and then visualize the fact that people are simply creating millions of pieces of data every single day, search engines have an infinite playground to test different formats and functionality.

The shift of different formats affects the functionality that businesses rely on for promotional and brand exposure. Every shift creates a gap in learning and opportunity. Depending on the nature of your service and profession, how search engines present your information alongside of competitors and related businesses can drastically alter the way you need to coordinate your online presence. Read more

Background Checks Part II – discrimination, privacy, accuracy and compliance

As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with.

In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional lives to create harmony and goodwill in our conversation.

Using myself as a personal example: I am the person who can have almost any conversation on almost any topic. I have a thick skin that is supported by a multi-faceted personality with humor, morality, and respect at its core. I have had the benefit of dealing with life and death crisis situations, personal tragedy, and industry changing business problems. With that said, I can talk to almost anyone on any subject.I know when to admit to things I do not know, and when to ask the hard questions.

The social media world creates a strange track history of my interactions with these conversations. I have a personal poetry site that doesn’t have a thing to do with my business life, and like every other person: my friends have a myriad of personal beliefs ranging from extreme religion to activism.

With such a varied personal and professional background, the web audience at large could dig into any particular silo and eventually find something they do not agree with… but they can also see a breadth of experience. Read more

Strategic Social Media, from Disney with Love.

Two weeks ago I had the privilege of presenting digital media at Disney Interactive in partnership with the Washington Technology Industry Association. As expected, we sold out the event and had a variety of executives from Washington businesses in attendance.

Three of the largest “wrap your mind around it” items are covered on slide three, four, and sixteen (detail below) – along with a partner brainstorm and diagram sheet on slide twenty. The full deck is included below.

SLIDE THREE: Growth of Conversation. Is a simple visual really: from 2007 to 2009 we have seen 342 million conversations grow to 588 million. That percentage shift is noteworthy, but the larger trend to look at is how much of the conversation shifted from being “on site” to “off site”- this is the magic shift that identifies how the audience has seized control of communication channels.

[stextbox id=”info”]Keep in mind: that these users come from all sorts of digital niches. They break the traditional model of communicating with local people, and represent transmission of information across cultural, financial, legal, and geographic borders. [/stextbox] Read more

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Social Media Keynote Speaker, digital trends and business evolution

Looking for a keynote speaker?

A professional who is knows how digital trends are changing the way business interacts?

As a keynote speaker, I don’t beat around the bush. I also don’t sell books (or anything else for that matter)

I simply present educational, motivational, and expert information on how business is struggling to adapt to the evolution of digital life.

What is my basic thought?

Every industry niche is experiencing a digital shift.

  • This shift creates gaps of opportunity and risk that represent huge dollars.
  • The dollars also represent big ethical and moral questions.
  • Those questions highlight geographic, demographic, and worldwide concerns.

Yet as people trying to get by in our industry, we don’t really know how these big puzzle pieces fit together.

As a keynote speaker, I rely on my professional background and personal curiosity to find these gaps and shed expert insight on them.

I am not a ‘Johnny Come Lately’ keynote speaker.

I like to be involved. I am an attendee. I am a person.
I have a big business brain. I also have a multifaceted perspective.

  • I realize that keynote speakers bring value, they should bring more than they take.
  • I interact and give away information that is insanely valuable.
  • I enjoy being engaged and having both direct and side conversations with my audience.

I work with organizers and attendees

I am flexible and personable. I understand conferences need to pay bills. I understand attendees want to find value.

As an event organizer- I am your best friend as a keynote speaker

  • If you let me, I will tell you how to sell more tickets online.
  • I do “geeky” things like search optimization, registration page s and viral video syndication.
  • I can tell you what buzz is important, who to talk to, and how to make the biggest wave possible.

As an attendee – I am also you best friend as a keynote speaker

  • I’m an entrepreneurial junkie at heart. I want to see you succeed.
  • I create specific white-papers and follow-up articles for you.
  • I understand the need to rationalize time, effort, budget and return on investment.

As a keynote speaker

I have a breadth of understanding and experience working with audiences of different sizes and interests. This includes working with F500 white collar executive teams on one end, to boot-strapped start-up entrepreneurs looking for funding.

Some organizations and conferences I have presented at:

  • SecureWorld
  • The University of Washington
  • Wall Street Journal
  • Disney Interactive
  • TEDx
  • Washington Technology Industry Association (WTIA)
  • DEMO.com
  • Seattle University
  • Master Builders Association
  • The Executive Network
  • REI
  • National Auctioneers Association
  • MIT Enterprise Forums
  • ClubCorp
  • CASE Alumni Network
  • National Association of Realtors
  • Microsoft
  • Social Media Club
  • Chartered Property Casualty Underwriters Society
  • Snohomish, Lake Union, Issaquah & Bellevue Chambers of Commerce

If you are interested in having me speak:

I am based in Seattle, WA. I do both private and public presentations,with a willingness to travel regionally and internationally.

Contact me about being a Keynote Speaker