Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of the idea.
As a professional, many of us are troubled by the notion that we may be judged by our actions, our history, our lifestyle, or the people we associate with.
In some cases we go through great lengths to create separation between our personal or public lives, even creating multiple silos within our personal and professional lives to create harmony and goodwill in our conversation.
Using myself as a personal example: I am the person who can have almost any conversation on almost any topic. I have a thick skin that is supported by a multi-faceted personality with humor, morality, and respect at its core. I have had the benefit of dealing with life and death crisis situations, personal tragedy, and industry changing business problems. With that said, I can talk to almost anyone on any subject.I know when to admit to things I do not know, and when to ask the hard questions.
The social media world creates a strange track history of my interactions with these conversations. I have a personal poetry site that doesn’t have a thing to do with my business life, and like every other person: my friends have a myriad of personal beliefs ranging from extreme religion to activism.
With such a varied personal and professional background, the web audience at large could dig into any particular silo and eventually find something they do not agree with… but they can also see a breadth of experience. Read more