Posts

Reputation Management, the business value of who you are

Two years ago I wrote a white paper regarding the value of reputation management (see below) and the connection points within social media, public relations, executive branding, and business impact. These elements tie together to form the foundation of reputation management: with the business impact (both risk and reward) driving the primary strategic direction of the idea.

The bad part… Read more

The digital cookie jar- ethics, liability, legality meet reputation

One of the things that sets my team apart is our ability to dig up remarkably obscure information and use our insight to connect it to other digital resources. Sometimes these resources connect to obvious online repositories (Google, Twitter, Facebook, Yelp), while at other times it connects to second and third tier data (home sales, political contributions, census data, employee lists.)

The most interesting part of our work is between the connection of digital information and real world information that has often been ignored for months, years or even decades. New strategic and tactical information allows us to redesign business models and locate areas of efficiency, risk and opportunity (sample connection points for digital and real world data include human resources, stock changes, executive communication, employee management, customer care, fulfillment, sales, etc.) Read more