How do you turn social media data into a business tool?
Listen to the data with focused and tactical opportunity on your mind.
The reality of the social media adoption trend is that relationship information has shifted; the past few decades had given us the luxury of forming relationships on a personally managed level.
That isn’t a 100% true anymore.
Ten years ago it was pretty difficult for an outsider to know who was in a circle of friends. A private investigator could have researched where I was and who I met on a daily basis, but the act of knowing who was in my social circle took a tremendous amount of effort to discover, track, and visualize.
Skip ahead to today’s current social experiment and a majority of us have ‘opted in’ to sharing our social connections. In many cases the act of using tools like Google and Facebook have opened up a Pandora’s box of social data that very few of us understand.
Data researchers like myself can sit down at a keyboard with some advanced computer scripts and draw a picture of an individual, community, or marketplace in a fraction of the time it would have taken ten years ago.