One of the most important aspects of using social media revolves around how people use it.
To produce valid social media analytics we first have to define social media:
Social media is not a simple or clear cut tool. It is a very basic and adaptable cog that fits into personal and professional needs. If we think about social media as a nebulous category, the ability to track points of impact that affect our audience become clouded by buzz words and gaps in knowledge.
We could say that social media is ‘all things to all people’ or that include includes the whole world wide web. In some conversations these statements could be correct.
In the business conversation these statements are merely red herrings that obfuscate the problem.
To help fix our murky view of social media we need to break down some core questions of who we are trying to impact… and understand where our market place is heading. Read more