Posts

Dangers of Social Media – ask, experience, measure, understand or feel?

This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it.

As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’

To begin to analyze social media and derive value from the metrics being generated- you have to understand all of the invisible things happening right in front of you.

You also need to understand the inherent dangers of social media. Read more

Marchex, love em or hate em?

As many of my readers and professional contacts know, I’m a stickler for ethics and a big supporter of entrepreneurial ideas (both locally and globally.) I also have a pretty intensive background in using new ideas in the recruiting space… and yet I’m going to step out on a limb and stir the pot a little.

A little background story: Several of my professional contacts are out of work and have asked me to for professional insight and assistance landing a good home. In this personal venture I turned to various job tools ranging from recruiter blogs, twitter headhunters, and the traditional job board.  In my exploration I wandered across a new recruiting pitch from Marchex that I hadn’t seen before.  Read more

EVENT: BuzzRE Portland – technology for the real estate industry – June 3rd

If you are a real estate professional in the Washington / Oregon area, I encourage you to take a day trip to Portland and join me at BuzzRE on June 3rd. This event is a huge steal for anyone in this niche, as a few of the professionals I will be presenting with have some amazing insight to different sections of the “real estate puzzle” and this is the chance to hear it all in one spot.

I will be presenting on the niche of real estate brand and reputation, discussing tactics and strategies for defending professional “real estate” that relates to your business, along with proven methods of driving more business using reputation assets.

BuzzRE includes a variety of other talented speakers that include:

Jeff Turner: Jeff is a serial entrepreneur and a seasoned business executive of 20 plus years. In addition to his role as President at Zeek Interactive, Jeff is the founder and creative force behind Real Estate Shows and widely regarded as one of the foremost experts on social media marketing strategy and execution, and a sought after conference speaker on topics related to emerging technologies.

Dustin Luther: Through 4realz.net Strategies, Dustin helps real estate companies develop internet marketing strategies to better reach their audiences. Ever since he launched one of the first real estate blogs, Rain City Guide, nearly five years ago, he’s been a prominent voice in educating real estate professionals on how to improve their online marketing having been a featured speaker at countless national and local events.

Joel Burslem:  Joel was the founder of the Future of Real Estate Marketing blog which was acquired by Inman News in 2007. Named one of the Top 25 Most Influential Real Estate bloggers in 2007 and 2008, Joel regularly speaks about technology and real estate marketing to audiences across the nation and he is frequently called upon to comment on these subjects by mainstream media like New York Times, BusinessWeek, International Herald Tribune and the Wall Street Journal.

Post Trade Show Checklist 401

After attending some amazing events this season and watching some truly exceptional minds bring a lot to the table, I wanted to share some of my own professional insights to help these talented individuals reach the next level.

One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”

You have one chance to make a first impression,
and a lifetime of follow-up to make it real.

It is up to you to make an impact,
remind them who you are, and make the sale.

Read more