Posts

Social Media for Sales (why social intelligence rocks.)

Congratulations, you’ve just found an easy way to find people who can make a difference to your bottom line.

I’m going to give you some incredibly useful tips for using Google and Linkedin to discover rich details about the exact type of person you want to reach out to.

Just keep in mind that you never know what type of information really exists about an individual, community, or business until you do some research.

(This is an example covering some tidbits about Boeing Employee Credit Union.) Read more

Reputation Management and work life balance

I was prompted by a friend to answer a question regarding reputation management on Quora.com. A lot of my personal and professional connections have asked me this question, but I didn’t walk them through some of the social details included in my answer below.

This is the ‘softer’ side of reputation management. It isn’t about SEO, RSS feeds, or API data. It is about the cultural and social side of reputation management: the part that affects how our private and professional lives interact.

The original question:

It’s not personal it’s business…or is it: Has social media eliminated the existence of ‘Strictly Professional’ relationships?
Social media has comfortably melded (or dangerously blurred) the boundaries between professional & personal environments. Has this caused one’s personal life to become an integrated part of one’s professional persona?

Read more

Dangers of Social Media – ask, experience, measure, understand or feel?

This is a personal insight as a social media trainer. I hope you can gain some enlightenment from it.

As the world of social media has accelerated in the past few years, we have been begun to see what I refer to as the ‘wisdom of fire.’

To begin to analyze social media and derive value from the metrics being generated- you have to understand all of the invisible things happening right in front of you.

You also need to understand the inherent dangers of social media. Read more

Reputation Management, digital identity and your life

If you care about your career and the people you know (aka Reputation Management), I’m simply going to say this: do yourself a favor and spend an hour reading the links below.
There is A LOT of change happening in the business world: with big opportunities and risks materializing every day.

Aside from personal gossip and business rumor, the topic of reputation management is one of the biggest areas of opportunity and risk. It is a topic that  have been very involved with over the past decade: working on roughly a dozen or so projects revolving around reputation and personal name (it also included working on several personal projects examining niches of the more general problem.)

In my last two articles covering background checks and online privacy, I was voicing some of my observations about the critical nature of this beast we call the web. Read more