Social Media Partner Strategy

After presenting this topic at Disney Interactive, I wanted to share some insight to maximizing your efforts with social media and the business partners you work with.

One of the most neglected areas of digital development is partner outreach and support. In many cases your company has undergone extensive conversations with key businesses supporting your organization.

The unfortunate mistake is that no one knew how to detail online partner opportunities and this results in simple inaction (i.e. a wasted asset.) Read more