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Is Groupon becoming a digital Walmart?

Everyone knows I “have a thing” for local search and business metrics. In the past year alone we’ve seen the mega-trend of localized coupons take deep root.

Right now the 800 lb gorilla in the game is Groupon. Groupon has shot ahead of the market by having some fairly substantial investment supporters (substantial in the form of 1.12 billion dollars!) Read more

Corporate Reputation on Complaint Sites

In February 2002 Forbes.com wrote an interesting piece about “The Best Corporate Complaint Sites.”

The author wasn’t talking about the customer care site ran by the company, but sites that were launched by aggravated consumers who wanted to be heard. The best complaint sites included a list of top brands that had aggravated so severely that they took the web into their own hands.

The Forbes opening line sums it up:

top-complaint-sites
Hell hath no fury like a paying customer scorned. Whether because of a declining level in customer service or the ease of publishing on the Internet, hundreds–if not thousands–of dissatisfied customers have taken their complaints public, giving birth to a new form: The Corporate Complaint Web site. Read more

Recent thoughts on Executive Reputation

In the past month (aka last five years), I have been writing a bit about online reputation. We are finally seeing a critical mass of adoption happening where more traditional business users are connecting with opportunities and risk associated with executive reputation. An example from last month was when I co-sponsored and presented a webinar with the Wall Street Journal on the topic of social media recruiting, April’s WSJ webinar will be more focused on the topic of recruiting and digital reputation/brand.

Here are four of my articles from Read more

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Hello.  My name is Barry Hurd.

I’m a digital professional that mixes evolving business models with new ways of getting things done.

I have expert level skills in things like competitive intelligence, cyber security, social network analysis, search optimization and SMAC (social mobile analytics cloud.)

I use data to establish points of interaction between services, products and relationships. It allows customers and employees to work with the full potential of the group to establish stronger businesses, effective strategies and long lasting solutions.

I’ve had the pleasure to work on some amazing projects…

Trusted by Top Brands, Digital Agencies & Business Leaders:

I’m the guy who elaborates on how your business model can move forward using emerging technologies.