brand value

Recent thoughts on Executive Reputation

In the past month (aka last five years), I have been writing a bit about online reputation. We are finally seeing a critical mass of adoption happening where more traditional business users are connecting with opportunities and risk associated with executive reputation. An example from last month was when I co-sponsored and presented a webinar …

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Post Trade Show Checklist 401

One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”

Search Engine Conquesting, the brand battlefield

This article is originally from August 2007. I decided to dust it off, simply because it was correct two and half years ago and continues to highlight an important trend regarding how search engines and businesses interact online. Once you understand this concept, several other more advanced ideas regarding online reputation and brand management begin …

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