This includes physical, creative, historical, and intellectual property that the business owns. In the brand space this includes such assets as the brand name and trademark. In the employee space this includes internal communications and customer relations. It also extends into the core business assets: website, signage, letterhead, business cards, production, packaging, and other collateral material.
WHY IS IT IMPORTANT
Owned media is exclusive to direct employees of the company (including contractors/subcontractors) that have the ability to create and affect exposure opportunities for the company. Because the company has direct legal rights to the material, control of owned media is the highest of the four types. Read more