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MarketMix 2011, Event Pre Game

Join me at MarketMix 2011 Wednesday March 9th. I’ll be co-presenting along with Stuart Jenner from Marketek Consulting Group on the topic of improving your analytics (See full MarketMix 2011 agenda here)

Analytics and paid search should be on every team’s radar. Making assessments can be tough, but using every tool available to you can make all the difference. Great coaches continually gather and review stats on every player, because you have to know what’s working and what adjustments need to be made to your game plan. With optimization, the biggest change from a year ago is the way Google is, in some instances, integrating results from a number of different data sets. Businesses that care about local marketing are most impacted by this. Coach Jenner will cover local ads, local optimization, ads targeted to local sites (PI, Times, blogs) and guerrilla PR techniques for blogs and press.

In this session we will drive into some straight-forward strategies, along with some specific tactics for segmenting your message and refining your target.

In a nutshell, I’m going to

  • push audience members to rethink what areas they are looking at to measure ROI.
  • define segments of social media; including influencers and priority prospects.
  • challenge attendees to establish new models for executive stakeholders to think about.
  • make marketers think outside the box by removing ‘the box’ from the equation.

I’m open to virtual questions and answers both before and after. If you would like to get a specific digital analytics question answered, please feel free to leave a comment below or contact me directly.

You can gain some additional insight on this topic by reviewing some of my other articles:

You can check out a full list of speakers @ MarketMix 2011 here.

Rod Brooks
VP, Chief Marketing Officer
PEMCO Insurance
@NW_mktg_guy

Shannon Burley
VP of Marketing
Seattle Storm
@SeattleStorm

Stephanie Gray
Marketing Manager
Seattle Seahawks/Seattle Sounders FC
@Seahawks
Gregg Greene
Director of Marketing
Seattle Mariners
@TheRealMariners

Porter Gale
VP Marketing
Virgin America
@VirginAmerica

Paul Anderson
Columnist, Speaker
Career Psychology Consultant
@ProLango

See you @ MarketMix 2011 !

Post Trade Show Checklist 401

After attending some amazing events this season and watching some truly exceptional minds bring a lot to the table, I wanted to share some of my own professional insights to help these talented individuals reach the next level.

One of the benefits of coming out of a Fortune 50 corporate background is the massive number of high-end trade shows and conferences I had the chance to attend, present, and exhibit at. I am privileged to have watched some truly talented sales/marketing teams plan, produce, and execute comprehensive event plans. We have to keep in mind that the fundamental basis for attending an event is to display your best… and have everyone on your team needs to be “game on.”

You have one chance to make a first impression,
and a lifetime of follow-up to make it real.

It is up to you to make an impact,
remind them who you are, and make the sale.

Read more

Evolving your business trends… don’t slide down the curve

I apologize if I this article jumps a bit, but I will endeavor to tie it back together…

There is this great statement in the Harvard Business Review that details bullet points of my own thoughts around my eight year old son and an alarming problem in big business:

“When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work, how can you pretend to be competitive?..” Read more