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Understanding information spikes around live events

One of my personal / professional projects over the past year has included analysis of dozens of large in-person events. They have ranged in size and scope, but a short list of the events being monitored includes:

  • Social Media Club Seattle (150 to 300 person events, held monthly)
  • Display Week Seattle (5,000+ attendees)
  • DEMO (500 to 1000 attendees, held twice each year)
  • Seattle Chamber Tradeshow (5000+ attendees)

Having monitored these events online and in-person, there was a basic and simple theory I was working with: that attendee attention span and information spikes were ultimately at odds with each other. Read more