Social Media Influencer
(SMI)
A majority of ‘influencers’ in the news and many ‘Top Lists’ are qualified first and foremost on the ability to get broad awareness within a large range of knowledge levels that may or may not be industry/topic focused. It is very rare to find influencers with audiences above a few thousand members that have maintained market, industry, or knowledge focus.
Subject Matter Expert
(SME)
Generally has over a decade of relevant industry and market experience that includes a comprehensive understanding of layered ecosystems and organizational structures. While audience sizes are often smaller than other types of influencers, they often connect to other SME personalities and have a core network of organizational leaders. True SMEs are often sought as being technically accurate without a focus on audience awareness.
