INFLUENCE THE PEOPLE WHO MATTER
Sales Leads – Industry Experts – Journalists – Evangelists
Investors – Employees – Key Opinion Leaders
Through expert analysis, proprietary methodology, and cutting-edge tools, we provide actionable communication plans for interacting with the right people at the right time.
What We Do
IA is a signal intelligence , data modeling, and digital agency based in Seattle.
We leverage today’s Modern Data Mix – leading digital strategies combined with best practices in marketing and innovation – to help our clients tap into the true value of strategic consulting.
Meaningful ideas, strategic insights, and tactical execution backed by award-winning expertise.
Platforms and methodologies producing effective impacts at the right place and time.
Bold experts mixing business acumen and natural talent that can execute when it matters most.
We solve complex problems every day.
Influencer Analysis clients use these capabilities in a variety of ways:
Influencers offer new lines of communication. Within social networks existing both online and in the real world, influencers represent points of impact that can carry the ripple effect across the entire audience. They therefore offer an economy of scale for reaching larger groups when broadcasting a message, while also offering an aggregation point of popular opinion and market conditions by utilizing existing personal networks to gather intelligence.
What is an Influencer?
The Influencer Analysis process covers three major phases:
- Process and goal mapping: in this stage we work with decision makers to create the proper list of needs vs. wants, keeping business goals top priority.
- Data collection and influencer ranking: using techniques and tools created over the last decade, we scour through the billions of data points and probe into resource pools to identify and qualify top individuals.
- Strategic plan and training handoff: we take the qualified list of influencers, scale against internal and external project capabilities, and create a framework for connecting.
The end result of our process is a detailed influencer strategy and playbook, providing the information needed to reach the top 25 to 10K+ individuals pertinent to specific project goals.
Examples include the identification of unique assets for each influencer, noting areas of opportunity and risk associated with each individual. Typical influencer playbooks cover ten to fifteen general criteria of scoring, with an additional five to ten industry and project specific criteria established during our process and goal mapping phase.
Get in touch.
Understand and activate relationships just waiting to happen.