SuperMedia online reputation management tool… not.

Perhaps a Supermedia online reputation tool can save the corporate reputation. In January of this year, SuperMedia came out of the ashes of Idearc’s bankruptcy filings. You can read about how people feel about the SuperMedia scam or my own personal viewpoint on how leadership at SuperMedia seems to dodge brand/reputation bullets: SuperMedia, Idearc, Verizon, GTE? Reputations don’t fade online.

Moving forward six months, SuperMedia seems to be creeping into the reputation management neck of the woods (isn’t everybody?)

As the reputation management space becomes more active, it wasn’t too long before a company like SuperMedia (Idearch/Verizon) came along and tried claiming it. I’m normally not that out-spoken about a new product, but the reality is that this type of corporate entry into a marketplace has a serious risk of damaging a lot of small businesses.

The problem is simple however: large organizations like Supermedia simply don’t understand the online space. I can say this with some level of experience as I spent eight years working within GTE/Verizon Superpages/Idearc (which is now SuperMedia) and have been monitoring the reputation niche for the past five years. Read more

Contact Barry

You can reach me through a variety of ways (the easiest is the contact form below) or on Twitter @barryhurd

About Barry Hurd

As an experienced chief digital officer, Barry Hurd provides digital innovation and technology strategy on complex business processes being affected by new technology trends in data monetization strategies, market research, competitive intelligence, big data cloud analysis, cyber risk/security, and PII (personally identifiable information.)

A results oriented business mind, he focuses insight and innovation by applying actionable digital business models. He is an acknowledged leader in online business strategy, thought-leadership, and digital business integration.

He can often be found speaking on topics of Entrepreneurship, Cyber Security, Social Engineering, Big Data, Smart Data, Social Mobile Analytics Cloud (SMA), Marketing, Search Optimization, Social Monitoring, Personally Identifiable Information, Digital Analytics, Online Reputation, Digital Forensics and Competitive Intelligence.

He believes in sharing knowledge and applying concepts to real world problems that are justified with functioning business cases, while exploring how like-minded business models apply across regional and industry channels.

He has presented to

  • Disney Interactive
  • Wall Street Journal
  • TEDx
  • Washington Technology Industry Association (WTIA)
  • Attachmate
  • SecureWorld
  • The University of Washington
  • Seattle UniversityWall Street Journal
  • Master Builders Association
  • MIT Enterprise Forums
  • Washington Wine Symposium
  • The Executive Network
  • REI
  • Snohomish, Lake Union, Issaquah & Bellevue Chambers of Commerce
  • Puget Sound Architectural Marketing Council
  • Privacy Identity Innovation
  • MIT Enterprise Forums
  • MarketMix
  • BuzzRE Real Estate Conference
  • Guidepoint Global
  • National Auctioneers Association
  • Bigfoot Social Networking Conference
  • ClubCorp
  • CASE Alumni Network
  • National Association of Realtors
  • RIS – Real Estate Magazine
  • Active Agent 2.0
  • Microsoft
  • Social Media Club
  • Chartered Property Casualty Underwriters Society
  • NOWA – Northwest Outdoor Writers Association

Past projects have included

  • AIG Global Insurance
  • TD Ameritrade
  • Microsoft XBOX
  • Microsoft World Partner Conference
  • Consumer Electronics Show
  • Walmart
  • Aetna
  • Regence Blue Shield
  • The Wall Street Journal
  • Keller Williams
  • REI
  • Washington Technology Industry Association
  • TMP Worldwide
  • Washington State Patrol
  • Cardiac Science
  • Department of Homeland Security
  • TEDxSeattle
  • Richard Petty – NASCAR
  • Maveron Venture Capital
  • IDG Communications
    Devry University
  • Antioch University
  • Ball State University
  • Verizon Superpages
  • TravelClick
  • RIS Media
  • Onvia
  • Big Data Big Innovation
  • Intuit
  • International Insurance Society
  • Microsoft Forefront
  • Microsoft Hololens
  • Hitachi Vantara
  • Mphasis (NextAngles)
  • Dow Jones

Press Coverage

Barry has received press coverage from such sources as the The Wall Street Journal, The Washington Post, Fast Company, Houston Chronicle, Philadelphia Inquirer, St Louis Dispatch, Seattle PI, The Seattle Times, DEMO, Digital Marketing Institute, Better Homes and Gardens, St. Olaf College,, Q13 Fox Seattle, Alltop, TopRank BigList, Social Media Today, Social Media Examiner, MedicalMarcom, Real Estate Magazine, Intent Magazine, Best Big Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications, Mashable, Everett Herald, King County Business Journal, and The National Law Journal (

He can also be found Tweeting on @barryhurd

If you would like to have him speak with your group, business, or association – please check out his keynote speaker page.

You can also reach him through this contact page.

Hire Barry

The digital world has presented new challenges with the evolution of technology and the cultural adoption new communication. You can see some of the consulting project types I have worked with below.

As a business partner: I always recommend the best solution for you, which may or may not be provided by my team depending on your goals. I will clarify your business needs, establish goals, review market conditions, and provide a strategic recommendation for a variety of online business tools. Initial consulting projects are usually between 2-5 hours of work and are fully credited towards any larger projects that utilize services from my company.

Some items I can help with

  • Professional and Business Online Branding
  • Reputation Control
  • Marketing and Conversion Site Audits
  • Launch Planning
  • Protecting your online reputation.
  • Maximizing the usage of your intellectual property
  • Increase prospect, client, and employee communication using social media
  • Evaluate methods of monetizing your online presence to create revenue instead of cost
  • Participating in conversations on your behalf
  • Establishing policies to control and manage participation in employee media
  • Build project or company specific social media platforms, ranging from blogs, wikis, and online communities
  • Educate your staff on effective uses of social media
  • Create social media assets that appreciate and grow, rather than depreciate and shrink
  • Plan effective search engine marketing campaigns leveraging social media conversations

Thank you for browsing my site.

I am always happy to discuss how we can work together by phone or e-mail. Contact me here.